Context development is the process of creating a framework for your message. Initially this involves researching the business and industry of a client so as to illuminate the background for the content team. From the information derived during this research, the team develops an understanding of how the clients products and services fit into the existing industry matrix. From this information, a prototype is constructed for holding content. Later the prototype is evolved into the framework.
Content development requires further research into how the clients proposed products and services benefit their customers. Documents resulting from this process also detail how a clients new offerings integrate with their existing products and services, as well as those of any other providers with which they interface. This content is delivered in a professional form as an article ready for publication, including executive, and technical summries. A list of appropriate citations is also delivered.
The delivery of developed professional content is the major focus of organized communication. To that end, the content is added to the initial prototype, which is then transformed into a framework which accurately presents the client in their bussiness space. This framework is then transformed into a narrative for the client. After the narrative is reviewed and verified for accuracy, audio, power points, scripts, and video content are assembled to convey this narrative.
